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There's a fallacy that reputation management companies only do SEO (Search Engine Optimization) type work to hide negative reviews. Others believe these firms do public relations.
To attract your ideal customer online, online reputation management companies establish campaigns to create a 5-start reputation for your company. Well before prospects contact your business,they research your reputation online. Do you know if you're reputation is 2-stars or 5-stars ?
They Are Talking About You, But You Don't Know It. You may believe that since you have a business website, that potential customers rely on what you claim. Prospective customers rely on what people say about your business from online reviews and Facebook. Plenty of businesses lose prospective customers since they have a negative reputation online, but didn't realize it.
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